Parents revert to the old classics – Ellie Precious reveals that books were the favourite stocking filler for children this Christmas

Over two thirds of parents (66 per cent) who completed the Nursery Toys Guide survey into toy and book buying habits and expenditure bought their child a book for their Christmas stocking.

Fifty six per cent of parents included a soft toy and 45 per cent added a tangerine to the stocking. The Nursery Toys Guide’s Ellie Precious ran the online survey in November and December of 2006 to try and understand more about parents’ attitudes to toy buying for their children.

Overall, the results indicated that for Christmas, parents tended to spend between £70 – £150 on toys and books for their children. The most popular toys tended to be building toys (32 per cent), electronic toys(22 per cent) and musical toys (14 per cent).

Parents’ favourite toy brands included Fisher Price (24 per cent), Early Learning Centre (21 per cent) and Lego (16 per cent).

If you would like to know more about the survey or the Nursery Toys Guide please contact Ellie Precious ellie@net-additions.com

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