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Friends & Family Facebook

Good news on the social media front

The latest major tweak to Facebook’s algorithm, regarding the reorganisation of its news-feed, is being heralded as the biggest change to Facebook’s user experience in years – and they are probably right. In short, Facebook has taken the decision to start delivering more content from friends and family in the news-feed, which may come at the expense of branded and media content.

More information:

https://www.eventindustrynews.com/news/facebook-is-changing-and-your-social-media-strategy-should-too

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Optimise Your Online Review Page

Online review sites and search engine optimization work very well with one another, and each one can greatly impact the success of your website. Review sites aid your marketing efforts by acting as an extra set of eyes and opinions to describe, rate and promote your business, and if you want to have the best online presence possible, you’ll want to ensure you’re using both tactics.

Reviews

Luckily for you, you can even optimize your online review page so that it gives you the best overall chances of earning a top-notch ranking. If you want to optimize your review site, you’ll need to do the following.

Claim your business.

The absolute first thing that you must do in order to optimize your site is to claim your business on each site you want to join. As it stands, most online review sites will let anyone create a page for a business if they want to leave a review. When you claim your business, you are then put in charge of your account.

Fill out your profile.

Along with claiming your business, you’ll also want to make sure that you’re filling out your profile as thoroughly as possible. This is a great time to add a link to your website and fill your profile with the best keywords to describe your products or services.

Add photos, map and videos.

Today’s consumers are more picture-oriented, and it’s very important that you add pictures, maps and videos to your page. This way, these customers can see exactly what you have to offer and how they can easily get to your place of business. Plus, you can also add keywords to your meta tag description, which means that they can also be crawled by the search engines and produce results.

Here is a great example of an optimise listing page for a luxury holiday cottage in Dartmoor, Devon

Share information through these channels.

You don’t have to use an online review site to keep your mouth shut and just wait to thank people. Instead, why not use it like a social network and spread the word about your business. Tell those who visit your online review sites what your specials or deals are for the week. Then, reach out to those who wrote a review and offer them something special for taking the time to do that.

Respond.

The more active your page, the more you’ll get crawled. This is why it’s very important for you to respond to both positive and negative reviews. The additional conversation every few days is needed to get the spiders coming back. Plus, when you use it to thank those customers for writing their review, you’re doing more than that. You’re not only thanking them for their time and dedication, but you’re also giving them a reason to come back.

To make it easier on you, think of optimizing your online review pages the same way you’d optimize your company website. You’ll want to ensure that your review page has keywords and that its promoting your company in the best popular light. If you truly want to optimize your online review site, implementing all of these tips will help you.

Jacob Smith is a small business owner and review management expert.  He recently gave tips on how to raise a business’ yelp business listing.

Things You Can Do With Your Smartphone

You’ve had your smartphone for a solid six months, you think you’re used to it, but you decide to do some exploring, anyway. During your time searching for features that you didn’t know about, you notice that you hardly knew anything about your phone, and you haven’t been using your phone to its fullest capabilities. You’re not the only one that this has happened to.

Smartphones are truly incredible technological items. They are capable of performing so many functions, many of which never get taken advantage of. With so many features to learn about and use, isn’t it about time you started maximizing your smartphone experience? Here are some amazing things that you can do with your smartphone:

Make Some Coffee

As soon as you wake up, instead of having to walk all the way downstairs to start your cup of coffee, you can start your coffee maker from your bed. There are apps and programs that will allow you to control small home appliances from your smartphone, no matter where you are. This can make your life more convenient, save you a lot of time and make your mornings go a lot smoother.

Turn Your Lights Off

When you leave your house and you remember that you forgot to turn your lights off, you get that sick feeling in your stomach, realizing that you’re going to have to pay a small fortune for your energy bill. If you’re a smartphone owner, you won’t have to worry about that anymore. Apps are available to let you turn your lights off from your office, car, or anywhere you get service. With a smartphone, you will most definitely improve your delicate energy management.

Webcam

If you have a wireless signal, you can use your smartphone to videochat with anyone across the world. The facetime and skype apps have made it possible for you to see and talk to the ones you love, no matter where any of you might be. It has never been easier for you to connect with those you love when you’re far away from them.

Start Your Car

This comes in handy on days when the weather is extreme. When the weather is cold, you can start your car up from afar and get it nice and warm before you have to hop inside. When the seasons change and the outside temperature begins to climb, start your car and crank the air conditioning so that it feels better when you get in it. Even if the weather isn’t hot or cold, you can turn your car on and get it running, so that you can just sit down and start driving.

Go Swimming

I don’t recommend going swimming with a smartphone, but with some of the latest smartphones, like Sony’s Xperia Z, are able to go underwater for up to 30 minutes. Some of the older smartphones weren’t able to go under water for 30 seconds without suffering major damage, so if you like to spend time in the water, this phone is probably the one for you.

About Author: David Glenn is a home improvement expert. He occasionally freelance writes about home security and DIY home repair. He’s also knowledgeable about topics like how to improve social presence and building a reputation online.

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